About.

I craft brands that have something to say.
A Clear story, a strong voice, and a look that's entirely their own.

I've been building brands for over 15 years. I started building websites for musicians, freelancing for Universal Music, while working campaigns at Stockmann, my first lesson that a story has to come before the look. From there I moved in-house to Fiskars, designing across Arabia, Iittala, and Moomin, a relationship I kept freelancing on for six years after I left. In between, I spent time at Rovio, developing the Angry Birds brand across global touch points and leading a design team.

Four years of freelancing followed, for clients like Nordea, Oura, and Suunto, until one relationship became a full-time role: Art Lead at Seriously, building the Best Fiends brand. I also finished a second education in interior design in fall 2022, which is why I think of brand as something that has to hold up in a room, not just on a screen.

Since 2022, I've been Brand Creative at Metacore, building the Merge Mansion brand system across marketing, in-game moments, and the office walls.

With experience spanning retail campaigns, product packaging, and game brand systems, I bring craft and consistency to every touchpoint, from concept to shelf to screen.

Download my CV over HERE

TOOLS I USE

Photoshop Indesign Illustration Figma
Claude by Anthropic
Scenario
Squarespace
Sketchup Pro

ChatGpt
Google apps
Powerpoint
Notion
Asana
Slack

MY DESIGN PHILOSOPHY

  • A brand isn't a logo or a guideline document. It's how a company shows up consistently across every touchpoint, team, and decision over time.

  • Without a story, a brand is just visuals.
    The narrative is what makes people care, remember, and come back. I build brands around stories worth telling.

  • Visual hierarchy isn't a technical detail;
    it's how design communicates. Good hierarchy makes everything feel effortless and intentional at the same time.

  • Standing out isn't about being loud. It's about being clear on who you are and having the confidence to show it consistently.

  • AI has a place in the design process for exploration, speed, and scale. But what makes a brand feel alive and unique still comes from human judgment, taste, and craft.

  • The best brand work happens in dialogue with clients, teams, and stakeholders who know their world better than anyone. I bring the craft; we figure out the direction together.