Workplace Branding
METACORE2022- 2026A workplace is one of the most powerful expressions of a brand. Employees experience it every day, making it an opportunity to reinforce company culture, strengthen identity and create a sense of belonging through the physical environment. At Metacore, my goal was to translate the brand beyond digital touchpoints and into spaces that people would experience every day.
THE IDEAA workplace is one of the most powerful expressions of a brand. Employees experience it every day, making it an opportunity to reinforce company culture through the physical environment rather than just digital touchpoints.
BRINGING THE BRAND TO LIFEAt Metacore, I worked on translating the brand into physical spaces that felt authentic, immersive and consistent with the company's identity. The goal was to create environments where employees could experience the brand naturally as part of their everyday work.
MY CONTRIBUTIONI defined the visual direction and brand expression for Metacore's Berlin office, leading the creative work from concept to completion. The on-site execution was led by Laura Korkeakoski-Sammy, whose presence and oversight ensured the vision was realised as intended. In Helsinki, I integrated the Merge Mansion brand into the office environment through environmental graphics, window graphics, meeting room identities and other branded elements, ensuring every touchpoint aligned with the broader brand system.
Throughout both projects, I collaborated closely with interior designers, stakeholders and external partners to balance creative vision with practical execution while creating spaces that supported both the employee experience and the evolving corporate brand.
REFLECTIONA workplace isn't just where people work—it's where they experience the brand every day.
Thoughtfully designed environments help strengthen culture, create a sense of belonging and make a brand tangible beyond the screen.
