MERGE MANSIONBrand Product line
/ Brand Creative
/ Product Design
/ Art Direction
2022 - 2026
CONTEXTBranded products for both employees and players/fans needed to go beyond typical merchandise-avoiding waste while creating meaningful, story-driven items connected to the game world and corporate brand.
CONCEPTThe work focused on purposeful production, avoiding unnecessary or disposable items and ensuring that each product had a clear narrative connection to the game or the corporate brand. Fan products were designed to feel like extensions of the player experience rather than generic branded items, with attention given to both desirability and longevity. A key consideration throughout was balancing collectibility and excitement with environmental responsibility.
MY ROLEI led and contributed to the concept development of both employee and fan-facing products, defining product directions rooted in in-game elements and storytelling. The work focused on ensuring alignment between the brand, player expectations, and sustainability goals, while collaborating closely with cross-functional teams to bring concepts into production.
APPROACHThe product concepts included items inspired directly by in-game tools, such as reflectors that translated gameplay elements into real-world objects. Other examples included Grandma’s seed packs, featuring basil and sunflower, which connected closely to the game narrative and resonated strongly with fans. For employees, I developed hoodies with collectible patches, designed to reinforce company culture and support long-term engagement.
OUTCOMEThe products were designed to feel meaningful and collectible rather than disposable, with a focus on creating a stronger emotional connection between players and the game world. At the same time, the work reinforced brand values through thoughtful and environmentally conscious design choices.