MERGE MANSION2022 - 2026Brand Product line
Branded products often become promotional items that are quickly forgotten. I wanted to approach them differently. My goal was to create products that felt like natural extensions of the Merge Mansion universe—objects that players and employees would genuinely value rather than simply collect.
THE IDEAEvery product began with a story. Instead of relying on logos or generic merchandise, I looked for opportunities to translate familiar gameplay elements and narrative details into real-world objects that felt authentic to the brand.
At the same time, sustainability remained an important consideration. Rather than producing large quantities of disposable merchandise, the focus was on creating fewer, more meaningful products designed to last.
BRINGING THE BRAND INTO REAL WORLD The concepts drew directly from the Merge Mansion universe. Gameplay elements became physical objects, while narrative details inspired products that felt as though they belonged naturally within the world of the game.
Examples included reflectors inspired by in-game tools, Grandma's seed packs featuring basil and sunflower, and employee hoodies with collectible patches that celebrated both the company culture and the game's identity.
Every concept balanced storytelling, collectibility and practical production, ensuring the products strengthened the brand while remaining desirable and purposeful.
MY CONTRIBUTIONI led and contributed to the concept development of both employee and player-facing products, defining product directions rooted in gameplay and storytelling. Working closely with cross-functional teams, I helped bring concepts from idea to production while ensuring they aligned with the brand, player expectations and sustainability goals.
REFLECTIONThe best branded products don't promote a brand – they become meaningful extensions of it.
When products feel authentic to a brand's world and story, they create stronger emotional connections and remain valuable long after the moment they're received.