I initiated and directed a product collaboration with illustrator Eva Eskelinen, inviting her to reinterpret four of the most loved characters of Best Fiends — Kwincy, Temper, Bob, and Slug — through her distinctive visual style. My role focused on translating the illustrations into a cohesive product collection while keeping the characters recognizable and true to the brand. Production was kept close to home: trays manufactured in Sweden, notebooks printed in Germany.