SERIOUSLYVisual branding for
Best Fiends Stars
BRAND DESIGN /
ART DIRECTION /
LOGO DESIGN /
PROJECT OVERVIEWBest Fiends Stars was a 2.0 take on the original Best Fiends mobile game — same characters, similar gameplay, but positioned as a brighter, more colorful experience. The main challenge was creating a distinct visual identity that set it apart from the original while staying true to the brand. Power-ups were the key differentiator between the two games, and that informed the visual direction throughout. Working with such a talented team made the process as enjoyable as the result.
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