While looking for visual references, I came across one of our animations featuring Grandma reading The Boulton Bugle newspaper. This sparked the idea to develop the newspaper into a storytelling concept for Merge Mansion. The concept became a way to communicate the world and narrative of the game, and was extended into our brand guidelines, website, and even a physical version. The website brings the story to life and serves as a platform for sharing the latest updates and narrative twists, while enabling easy sharing across our social channels.