For the Halloween campaign, I developed the concept and visual direction, drawing inspiration from a classic horror film — the reference may look familiar. Retro aesthetics have been trending for a while, but they're not often embraced in games, this was a deliberate step in that direction. The goal was something iconic and cinematic while keeping it firmly within the Merge Mansion universe. The key art and final illustration were both brought to life by our talented animation team, and alongside that, I designed a series of UA banners to extend the concept across marketing channels.