Morite Oy, a fourth decade family manufacturer from Teijo, Finland, needed a visual identity that matched the precision of its products: window and building fittings, fasteners, door closers, and brass buttons, without losing the warmth of a family business.

I led a full brand refresh, including a new logo mark, a typographic system built for both clarity and character, a restrained color palette rooted in metal and craftsmanship, and an imagery direction that balances product detail with a sense of place. Photography by Kari Siekkinen. The result is an identity that feels precise, quietly confident, and built to last, much like Morite itself.

View Graphic Guidelines over here
View example instructions for window closers here